Uniform Culture- a concept in which an unvarying garment is provided by a company to all its employees, is originally a part of a long and rich history. So what are the Hidden Benefits of Uniform Culture
Whether it is in educational institutions or workplaces, a widely discussed debate has always been there regarding 'uniforms'. Many have complained that uniforms are extremely plain, not stylish and that they circumscribe personal expression. Similarly, for others, it is a relief from having to spend extra money on clothes to wear on a daily basis.
However, there are The Hidden Benefits of Uniform Culture that many are unaware of. Below listed are some advantages that will help you understand why it may be one of the best decisions a company can make.
Provides a Sense Of Equality
Out of all other benefits, this is the primary and foremost advantage, and a factor why 'uniform culture' is appreciated all over the world is because, as the name suggests, uniform literally means unvarying or same throughout. This exactly is the basic function of a uniform- to provide a sense of equality to the workers, as they are issued in an organization irrespective of their social status, caste, creed, gender or any other form of discriminative grounds. It makes the job space a 'safe one' bringing in people from different backgrounds.
Leaves the Best First Impression
Someone has rightfully said that first impressions last long. First impressions have the potential to make or break the image of a company. Uniforms are one such an effective way to provide a good first impression to the customers, and a positive experience can create long-lasting business relationships. If the employee is dressed smartly in a formal uniform provided by his company, then the customer will automatically instil more trust in them and will be more comfortable while interacting with the employee.
Improves Customer Relationship
Work uniforms immediately make the company representatives identifiable and hence makes it easy for the customers to spot. This also improves the overall customer service experience establishing a good bond with them.
Creates an Attractive Business Image
An appropriate employee uniform can immediately create a professional business image that attracts customers. Choosing the right colour and pattern is important; one that also justifies the formal and professional impression and is creatively distinctive. There's even no risk of employees wearing inappropriate clothes or an oddly informal attire for business meetings and important events. While many private firms are now offering an allowance of wearing casuals every weekend, many companies still go by the 'all week uniform' rule which limits the chances of a firm being 'not professional enough' on weekends.
A company employee wearing a creative uniform out in public has become an interesting market strategy. The representatives automatically become a "walking billboard" promoting their products and services for free.
People are bound to take notice of your brand name through company logos and emblems. It creates a sense of brand awareness among the public. The brand name is the first thing a company wants people to know about. The curiosity may then lead them to know it further. Uniforms give a company extra exposure and publicity and help promote businesses more competently thereby increasing brand retention in people’s minds.
Protection of Workers
The benefit of protection through a uniform is required by specific workers such as firefighters or firemen. Such uniforms- FR Flame-resistant workwear, are carefully designed, with all the safety measures included, and are officially checked by the health and safety department of that area. They are meant to prevent injuries and burns caused by accidental flash fires or any electrical shock. In such cases, it is mandatory for them to wear uniforms.
Company uniforms have a specific style, logo, emblems or colours to quickly identify who belongs to the specific job sites and who doesn't. In exhibitions and expo fares it is impossible to identify an employee, considering the rush and crowd. But with the benefit of uniforms or even identity cards that are asked to wear on such events, help to set oneself apart from the room full of crowd. It helps to categorise yourself as an employee of a certain company and thus minimises the chances of having on-site- unknown intruders with malicious intentions.
Enhances Team Spirit
The uniform culture promotes and further enhances a sense of team spirit and togetherness among the employees. It produces a sense of belonging to the workers which can, in turn, boost their confidence and improve work-space comfort. This ultimately increases work productivity.
Personal Benefits of Employees
A uniform provided by an employer is not only beneficial for them, it is equally advantageous for the employee in some cases. Firstly, it helps save money as a worker doesn't have to spend amounts on different outfits to wear every day. Uniforms can sometimes be a part of a rental program, however, they still eliminate employee expenses by a big margin. Wearing a uniform to work also becomes a saviour in case of any unplanned or unexpected meeting.
Displays Company Pride
Displaying company pride is another way of better customer engagement. A company should always instil a sense of pride in its employees and they should further it to the customers. The way an employee must have a sense of achievement from his job, a customer or a business partner must also be able to take pride and feel satisfied with a deal or purchase. Work uniforms help instil this sense of pride in the employees as they make them feel like 'brand ambassadors' of their company. These were some of the Hidden Benefits of Uniform Culture that every individual must be aware of.
Unito- The Best Manufacturer in India
Unito is a leading brand in the supply and manufacturing of uniforms, workwear, protective clothing, and casual wear for kids. Founded in 1994, we have a great experience in working closely with our customers and developing products according to their requirements. We are a completely export-oriented company, but we are also supplying to the domestic market now, with an aim to make Unito the best manufacturing company worldwide.