Your Guide To Gender Neutral Clothing
It's common to consider clothing as a medium to express one’s gender, but what if we go beyond the gender norms that you typically think of when it comes to clothing? This idea has gained support in recent years; younger generations are tirelessly working to break down the barriers with regard to clothing. Gender-neutral clothing, as a result, is becoming increasingly popular and accessible and brands are taking notice. In this article, we'll bring you up to speed with all the latest development in the fashion world.
What is Gender Neutral or Gender-less Clothing?
Clothing is broken down into 2 main classifications, male and female, while the topic and discourse around gender continue to evolve in our culture, and so does fashion. With gender-neutral clothing gaining ground, the concept of physical stores being split down into two halves is losing currency. The majority of the population, however, still is not completely sure about what gender-less apparel should look like and there are valid reasons for it, of course.
Well, designs are being made without a specific texture or colour in mind; it is just being made to fit a variety of body types, and the flow is fluid, not inherently masculine or feminine.
Read: Workwear And Uniform: Modernizing A Rapidly Growing Market
Reasons behind Gender Neutral Clothing Getting Popular
1. Comfort over Gender
Comfort is a major reason why gender-fluid clothing is so popular today. Women's clothing has a history of being uncomfortable to wear for a long time, which is the reason why many women today seek out more comfortable clothing, often in the men's section. In addition, not only is athleisure getting more unisex, but it is the everyday clothes choice that is attracting people, especially right after an extended period of being at home in sweatpants or pyjamas due to the coronavirus lockdown.
2. Sustainable and Ethical
We have observed that quick fashion is losing steam, and buyers are exploring more environmentally sound and ethical clothing. Small brands have the potential to outperform larger corporations in this regard. Yes, the price is higher, but studies also show that customers want quality products, so they are more inclined to pay more for an item that is marketed efficiently and produced ethically.
3. Increase in Sales of Gender Neutral Apparel
For brands looking to maximize sales, going genderless can be a beneficial move. Because design isn't inherently male or female, fabrics and patterns can be worn by either gender or non-binary people. By taking the gender-fluid route, brands can spend less on design and sourcing fabric and time in manufacturing.
Gender Neutral Clothing: The Future of Apparel?
Consumer shopping habits have changed over time. Not only non-binary people, but those who identify with the binaries also prefer gender-neutral clothing for reasons we have already outlined. A survey by the student affinity network Unidays shows that 61 percent of Gen Z believes that brands could possibly be doing more to prove that fashion has no gender.
Thus, in the coming days, the appeal of unisex apparel is only going to rise. However, incorporating the style into our day-to-day lives could be a bit tricky. If you are wondering how you can go gender-neutral in your corporate workspace, fear not. Chandra Mukhi Impex Limited can guide you with your workwear and personal style statement needs. Our team has over three decades of experience and will work to ensure that neither your identity nor your professionalism is compromised.
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