Indian kidswear is globally proclaimed. This is because of their sense of aesthetics, product quality, and comfort they provide. As a result, the market range of Indian kidswear brands is growing at a huge pace. Even exporting of kidswear is on the rise.
In this post, we will give you detailed insights into the market of kidswear brands in India.
In 2020, the Indian kidswear market was worth a value of USD 16.62 billion. By the financial year 2026, the market is estimated to value USD 22.53 billion! Business research predicts that brands for kidswear in India will exhibit a CAGR of 5.89% between 2022 and 2027. Even kidswear export from India to the US and the EU has increased by no less than 20%!
So, to the common question a few retail owners ask us, “is selling children’s clothes profitable?”, here is your answer.
A study report by IMARC group categorises the kidswear market in India according to demand based on parameters like gender, sector, material, etc. View the detailed report here to stock up on the ones that you will get the highest sales in.
Brands for kidswear in India state that the order volume rose by 300 times during the pandemic and is sustaining. But what led to this growth curve? Market researchers have analysed the following causes:
For the Indian kidswear market, the population explosion has been a boon. The huge population of the country provides a wide consumer base for kidswear brands in India.
Currently, the kidswear market has to cater to 375 million individuals below 15 years of age in the country!
Pretty much sounds like the sole factor responsible, right? It isn’t. Let us find out the other causes.
Indian families are evolving and so are their needs and income. The current norm is nuclear families. Most parents are opting for the single-child policy. Naturally, all attention is on their only child.
In most families, both parents are working. With a double income and one child to provide for, they naturally want the best in all aspects. Hence, the rise in demand for quality and trendy kidswear!
Check out the top-selling kidswear in the market!
Children grow fast and outgrow their clothes even faster! No wonder, the replacement cycle for kids’ clothing is relatively short. To replace their outgrown clothes in the wardrobe, parents have to buy their children’s clothes more often.
Both children and parents are now on social media. Therefore, their horizon of knowledge in kidswear is much larger than earlier. Unlike in previous times, children now have a say in what clothes they will wear. They are well aware of the latest trends in fashion from a very early age. They decide which clothes to buy for themselves. This boosts their self-confidence. Additionally, it provides an impetus to Indian kidswear brands.
Kids nowadays have way more options for clothes than ever before! It’s no longer just frocks for girls and a pant and a shirt for boys. They have jeans, trousers, t-shirts, polo shirts, denim, and so much more! The best part is that most of the kidswear options are gender-neutral.
Kidswear brands in India are innovating themselves to keep up with modern trends.
Online marketing is everywhere and it is no different for Indian kidswear brands. Over 82% of the population searches for product recommendations on the Internet. Naturally, by implementing digital marketing strategies, the Indian kidswear market is thriving.
Top kidswear brands in India are collaborating with foreign brands like Disney and Warner bros as part of their marketing campaigns. This means they are reaching out to an even wider audience in the global market.
Selling children’s clothes is a lucrative business, especially for ones with low initial cash reserves. For retailers who have been in the market, the kidswear market is booming in India and will continue to do so for at least up to the next decade. To know about the statistics in detail, read this report.
Unito is one of the top kidswear brands in India. Our integrity, commitment, and dedication to quality make us rank high above our competitors. We produce ethically and source fairly. Our kidswear is of top-notch quality. All raw materials go through numerous quality tests before they are used to manufacture kidswear.
Contact us for your Indian kidswear requirement.
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